As the first major event of the fall boat show season, the Newport International Boat Show is the perfect event for both domestic and international manufacturers to debut their latest boats and products. NIBS will once again feature the highly anticipated Newport for New Products (NFNP) program, a collaboration with three renowned national boating magazines – Cruising World, Sailing World, and Yachting.

The NFNP program gives exhibitors the unique opportunity to showcase their new launches across multiple marketing platforms at no extra cost. Industry experts will judge each entry and the winners will be awarded the honors on Friday morning at an Award Ceremony, that include the following categories:

• Best New Powerboat
• Best New Sailboat
• Best New Product – Technology (navigation, electronics, etc.)
• Best New Product – Boat Operation, Maintenance & Safety
• Best New Weather Gear (wearable)

Additionally, a People’s Choice Award for Best Boat Debut will be voted on online ahead of the show. The NFNP program also includes sub-categories for Green and Accessibility, with additional awards given to companies meeting the specific criteria.
 

NFNP Features and Benefits: 
Totaling 1.5 Million Impressins and $75,000 of free marketing value 

• Exposure in National Media: The NFNP entries will be showcased in digital newsletters of Cruising World, Yachting and Sailing World before and post-show, reaching over 70,000 subscribers. 
• Highlighted Listing: A special NFNP listing will appear in the show directory, distributed both at the event and prominently featured on NIB’S website as well as within the online directory listings. 
• Marketing Tools: Each exhibitor that is accepted,  receives an NFNP logo and a social media template to encourage marketing efforts within their own channels and brands.  
• Public Relations: A dedicated news release provided for each winner as well as inclusion in an overall NFNP national press release driving attention to this program, historically garnering 1 million impressions.
• Increased Promotions: Additional promotion on the boat show’s website, social media channels, magazine partners’ websites and platforms, local newspapers, and industry publications, reaching over 400,000 unique pageviews.